Open the door
In May 2012, the Premier asked the Economic Development Board to lead the development of a new State brand.
Our new brandmark clearly demonstrates we are the central doorway to the whole of the country. South Australia is the south of Australia. The pivotal state. The hub. The only one that touches every other mainland state. If you were overseas and knew nothing about this country, suddenly our State seems like the natural entry point and the best place to go first. Our doorway welcomes opportunity. Everyone plays a part in greeting opportunities at every level. Including the people that simply live here and enjoy a world-class lifestyle.
To find out more, visit: Brand South Australia
About the brand
The first thing to know about making a great brand is that it has to ring true. It has to feel like it naturally belongs and fits with what it symbolises. But, then, it also has to stand out. Think of the maple leaf and striking red of Canada. Or the silver fern and omnipresent black of New Zealand. Once seen, never forgotten. That’s what we wanted with South Australia’s brand. A brand that can be instantly recognised, expresses our character and leaves a lasting impression. (Favourable, of course.)
A doorway is a traditional symbol of hope and opportunity. In ancient times, when you crossed a temple’s threshold, you abandoned old ideas, concepts and plans for something new and better. Or it simply says welcome. You’d have to say it’s also creative, innovative and hints at our industriousness. And what could be more South Australian than that? So, maybe that simple little brandmark is not so simple after all.
The brand we’ve created isn’t just for the Government. It isn’t just for tourism. It isn’t just for business. It isn’t just for you and me. It’s a brand that works – quite literally – for everyone in the State. Education. Investment. Migration. Trade and export. Tourism. There isn’t an area of economic activity that won’t benefit from employing this brand. Because the better we sell our State, the better State we’ll all be in. We actively encourage any South Australian entity or individual to use the brand to open the door to greater economic prosperity for yourself and the State. To get involved, please visit http://www.brandsouthaustralia.com.au/
Invest in South Australia has been established in response to an EDB recommendation and is being overseen by Kevin Osborn, Deputy Chair of the EDB.
South Australia has unprecedented opportunities for investment.
To help investors discover and pursue opportunities in our State, Invest in South Australia - a team of experienced finance and corporate professionals - has been established.
Invest is South Australia is dedicated to promoting South Australia's $93 billion development pipeline to the Australian and global investment community.
Invest in South Australia's well-established networks in the State's business community, including with local project leaders, enables the team to connect you to significant investment-ready opportunities. Invest in South Australia can introduce you to sources of capital both domestically and internationally.
Invest in South Australia works with:
- Investment banks
- Corporate advisory firms
- Asset management firms
- Private equity firms
- Sovereign wealth funds
- State owned enterprises
- Multinational companies
- High net worth individuals
Invest in South Australia can provide investors with:
- information on key sectors of the South Australian economy
- details of investment opportunities in the resource, energy, renewables, infrastructure and agriculture sectors
- access to South Australian Government expertise in key sectors
- links to South Australia's renowned case management team
- access to South Australia's experienced professional services industry for local expertise
For more information, visit Invest in South Australia